Marketing is a core business function and essential to the success of businesses operating in a highly competitive environment. As a marketing student as Kent Business School, you develop the essential skills needed to thrive as a successful marketer. Studying Marketing at Kent, you gain analytical and strategic skills needed to evaluate marketing scenarios critically and make informed strategic decisions. Study in-depth marketing knowledge and understanding of the core theories, practices and techniques of marketing in a global context. You will also study modules covering key business functions such as management and finance as well as modules focusing on responsible business and sustainability demonstrating how marketing fits into the wider business environment and society. On our flexible programme, you take a broad range of compulsory modules in your first year. You then select from a variety of options in your second and third year, and can even choose to deepen your knowledge of an aspect of through a research-led project. You will have excellent opportunities to experience marketing in action through hands-on experience via in-class live case studies from our visiting speakers, enterprise challenges and company visits. You will also have an opportunity to gain entrepreneurial and life skills that enable you to accelerate your innovative thinking into practice. All students spend a year in industry in the UK or internationally, supported by a dedicated Employability and Placement teams. The programme is designed to ensure that students gain experience in the functional areas and industries of their choice. For students taking one of the specialist pathways, our strategic partnerships provide opportunities for placements in specific areas. Unique to KBS, students can take a Self-Employed Placement year during which they develop their initial business idea into a feasible business plan. The ‘Selfie’ programme students are supported by an in-house entrepreneur who acts as their specialist mentor. **Course Details** **Stage 1** Your first year is a compulsory introductory year, designed to provide you with a solid foundation in the understanding of business practices and their related functions, including topics such as accounting, finance, and marketing. **Stage 2** Your second year allows you to develop your critical understanding of marketing, developing skills in marketing strategy, branding, marketing research and analysis, plus the opportunity to apply theory to practice. **Year in Industry** The placement allows you to experience, first hand, many of the issues addressed in the taught programme and to use the tools, techniques and applications in a real business setting. It will become a vital component of your CV and will give you a distinct advantage over other business graduates. **Stage 3** Your final year has a greater focus on capstone marketing modules such as new product marketing, digital marketing applications and marketing communications with the opportunity to undertake a marketing management project.

Modules are not listed for this Course.

Assessment Methods are not listed for this Course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N501

Institution code: K24

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Year 2

Direct entry into Year 2 of this programme is considered on a case by case basis.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

Applicants should have grade C or 4 in English Language GCSE or a suitable equivalent level qualification.

Please visit our website for further information:

https://www.kent.ac.uk/courses/undergraduate/how-to-apply/english-language-requirements.html

Student satisfaction : 84%

Employment after 15 months (Most common jobs): 56%

Go onto work and study: 85%

All fees for 2022/23 are to be confirmed. Please see the programme page at www.kent.ac.uk for further information on fees and funding options.

Recruitment and Admissions Office
Registry
Address3 are not listed for this Course.
Canterbury
CT2 7NZ