Set in 600 acres of countryside in North Staffordshire, we have one of the largest and most beautiful campuses in Britain. We’re proud to be No.2 in England for Student Satisfaction with Course (Guardian University League Table, 2020), investing more than £140m in our campus in the last ten years, including £45m new science laboratories. In 2021 we were proud to be awarded Sustainability Institution of the Year at the prestigious Green Gown Awards as part of our mission to become a carbon neutral campus by 2030. We're committed to supporting you to achieve your career goals, and have a dedicated Careers and Employability team who can assist you to navigate your options beyond Keele.
This course explores the marketing and management of business in the context of social and cultural trends. From operations management to creative branding, digital media and strategic product placement, you will experience and build your skills and confidence in a broad range of important aspects of business.
You will learn to harness the concepts and debates in organisational behaviour and management, including the diversity in decision making across the private and public sectors. You may explore topics, such as: markets and consumers, their behaviours and how to understand and communicate with them and gain an appreciation of contemporary issues facing marketers and managers, such as ethics and sustainability. You may also examine contemporary digital marketing, where skill requirements evolve rapidly and employer demand is high. The variety of optional modules available on this course will also enable you to further develop your skills and insights. To enrich your studies, you may be able to take either a placement year, international year or entrepreneurship year (visa restrictions apply).
Course Details - Modules
For a list of indicative and likely optional modules please visit the course website
Course Details – Assessment Method
Assessment Methods are not listed for this Course.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
NN25
Institution code:
K12
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Year 2
Entry Requirements for Advanced Entry (Year 2 and Beyond)
The University considers transfers in to year 2, please provide details of the course and module content from your current/past Higher Education provider. When completing your UCAS application please include in your personal statement reasons for seeking a transfer and please provide a reference from this Institution.
International applicants
Standard Qualification Requirements
Access to Higher Education Diploma with 112 - 96 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction.
Please click the following link to find out more about qualification requirements for this course
