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Explore how business enterprises work in tandem with popular media and culture and develop a range of theoretical, practical and creative skills by learning how organisations operate and achieve success.
The Business Management and Media programme at Keele combines learning about the practicalities of business management with critical insights into the power of media. By looking closely at phenomena such as advertising and social networking, you will learn how these can influence individuals and societies. You will pay particular attention to how media, communications and creative practice works in the context of management, looking at how businesses operate in terms of marketing, finance and human resource management, as well as how they interface with social, cultural and political contexts.
In particular, you will understand how businesses communicate with their audiences, and how they interact with, and even help to create, aspects of culture through branding, strategy and information management. This course may be combined with a placement year, the opportunity to study abroad and the chance to acquire and develop skills in international languages.
Course Details - Modules
For a list of indicative and likely optional modules please visit the course website
Course Details – Assessment Method
Assessment Methods are not listed for this Course.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
PN31
Institution code:
K12
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
Access to Higher Education Diploma with 112 - 96 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction.
Please click the following link to find out more about qualification requirements for this course
