In a media-dominated world, being able to communicate and connect with consumers through different media techniques or channels is one of the most sought after and relevant skills in the fashion, luxury and creative industries. This three year full time Fashion Business, Communication & New Media course provides a broad education in contemporary communication channels, including online tools, video, and printed media using images and copy, together with the most innovative technologies, to create and enhance business communication strategies specifically for the fashion and luxury markets. Understanding the relationship between product, consumer target and market placement is key to producing a successful media communication proposal.
This dynamic fashion course investigates ways to create the ‘buzz’ that is necessary to increase brand awareness, while also respecting brand image and any constraints of an assigned brief, or communication budget. Participants follow an extensive analysis of style, understanding how language, visual image and sound can influence emotions and consumer behaviour, defining and disseminating fashion ‘trends’ as inspiring ideas not only in clothing, but also for accessories and all areas of the luxury and creative industries. Taking a look at historical and contemporary examples of fashion, image and photography, participants learn how to incorporate and captivate the magic of fashion and luxury in videos, web platforms and through social networks. They understand the philosophy, growth and importance of social media in business, and learn how platforms such Facebook, Instagram, Pinterest, and Twitter are used to represent an organisation, promote a product or a brand, and are powerful tools in connecting with consumers by creating a loyal following. The course focuses on editorial skills for PR and press activity including fashion writing and copyediting, as well as media planning, creative direction and fashion shooting – perfectly balancing traditional and new media communication activity. Via the study of semiotics participants analyse the world of verbal and non-verbal communication, learning how to take simple gestures and turn them into influential promotional conversations.
This course is part of the fashion business study pathways. With fashion business as the core subject, participants specialise in the chosen area of interest (communication & new media), positioning themselves as an industry expert with a specific and highly sought after professional profile.
This course is also available as a BA (Hons) four year course (including placement sandwich year)-*.
Course Details - Modules
Modules are not listed for this Course.
Course Details – Assessment Method
Assessment Methods are not listed for this Course.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
W23O
Institution code:
I35
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
Please click the following link to find out more about qualification requirements for this course
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
IELTS (Academic)
6.0
Minimum 5.5 in each element
Courses at Istituto Marangoni London are validated by Manchester Metropolitan University and therefore the minimum requirements, as outlined by Manchester Metropolitan University, must be met or exceeded. Please follow the link for a list of acceptable English language tests
