Social media. Augmented reality. AI. The digital landscape is constantly shifting and changing beneath our feet, with new innovations and technologies influencing the way we engage with artists, brands, friends, and family. And for musicians and other creatives, understanding how to make the most of digital marketing platforms and navigate the industry can be the difference between remaining unknown, or getting noticed. Our BA (Hons) Digital Marketing with Music Management will help you do exactly that, blending technical marketing and analytics skills with specialist music industry knowledge. It’s a really diverse and immersive programme; you’ll spend as much time at workshops and events with digital marketing professionals and music industry executives as you will at lectures. Alongside core modules on the technical side of digital storytelling, marketing strategies, and understanding consumer behaviour, you’ll explore a range of subjects including entrepreneurship; how to control your brand, rights, and intellectual property; and how to plan for your next release. Ultimately, over three years, you’ll gain a richly detailed understanding of digital marketing fundamentals, and take a deep dive into the commercial and legal sides of the music industry. You could be building a career as an influencer, artist, or music producer, or developing digital marketing skills for a job in the creative industry. Whatever your goals, when you finish our BA (Hons) Digital Marketing & Music Management, you’ll be a master of online content — someone who knows how to reach and influence people through any and every digital platform. And by specialising in Music Management, you’ll learn how to apply your marketing degree to the music industry, too. So whether you’re planning to work for a big label or create something all your own, this degree will give you the skills and tools you need to thrive. **Why study at ICMP?** At ICMP, we know that succeeding in the creative industry is about more than talent; you need to understand everything from marketing and business management to how you can innovate, disrupt and grow in a crowded market. As London’s leading music educator, we have global industry connections and state-of-the-art facilities, giving you access to valuable contacts and opportunities you won’t find anywhere else. And we’ll use those contacts to help you find industry experience, internships, and employment — or if you’re trying to get established as a musician, we’ll help you seek performance opportunities and showcase your work. Add to that the small class sizes and close-knit campus that give our courses a supportive, family feel, there’s nowhere better to study your creative undergraduate degree than ICMP. **Industry opportunities** Whatever your course, our enrichment events and industry bootcamps give you opportunities to tailor your learning and enhance your understanding. Designed and updated each year to fit around the core UG programme, sign up to specialist workshops, talks and more while networking with industry professionals. You'll hear from entrepreneurs, UK brands and marketing agencies about influencers, gamification, PR, pay-per-click (PPC), AI, copywriting and more. **Careers support** Our careers service gets you started in the world of work. Whether it's help with writing a cover letter or honing your interview technique, we can even advise you on different career paths and revenue streams based on your qualifications. Browse job boards, book events and sessions with experts, and access a wealth of resources — all while growing your network. There's even funding available to support protects, pitches, workshops and creative work.

Year 1 (Level 4) Understanding the Music Industry Introduction to Digital Marketing Content Creation and Social Media Exploring Entrepreneurship Market Research Methodologies Music Marketing and Release Strategies Year 2 (Level 5) Talent Management and Artist Development Marketing Communications Understanding Organisational Behaviour Music Rights Management and Synchronisation Digital Marketing Strategy and Campaign Planning Digital Storytelling Year 3 (Level 6) Music and Entertainment Law Consumer Behaviour Brand Development and Management Digital Advertising Final Project

Assessment activities will include, but are not be limited to, student presentations, portfolios, individual and group projects, case studies, written examination papers, aural examinations, coursework, group problem solving, reflective journals, self and peer assessments.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: DMMM

Institution code: I25

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 0%

Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

EU	9250.0	Year 1
England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
Republic of Ireland	9250.0	Year 1
International	13750.0	Year 1

Additional Fee Information are not listed for this Course.

ICMP
1B Dyne Road
Address3 are not listed for this Course.
London
NW6 7XG