Course Summary

From the biggest brands to up-and-coming influencers, promotional culture is all around us. Our unique degree helps you develop the skills and knowledge you need to work in this exciting digital world. You’ll learn a blend of creative, analytical and technical abilities, from studying the media industries to cutting edge skills in carrying out your own audience research. We’ll also give you the chance to write advertising copy and press releases, make and distribute promotional videos, plan media campaigns and manage social media accounts. Why study Media, Promotional Culture and Advertising at Huddersfield? * This is the only course with this title in the UK – there’s no degree quite like this one. * You’ll learn from our top academics, who do pioneering research in promotional culture, participatory media and fandoms. * Use our industry-standard equipment, studios and software to become an expert content creator. * Work experience opportunities mean you can put what you’ve learned into practice.

Course Details - Modules

Year 1 Core modules: Analysing Content Media Users, Audiences and Fans Platforms, Internet Industries and Law Digital Communication Technology Digital Video and Audio Production Year 2 Core modules: Researching Digital Communication, Media and Culture From Studio to Social Media: Media Careers and Entrepreneurship Digital Activism Fandom and Participatory Media Promotional Culture and PR Option modules: Choose up to two from a list which may include: Magazine Design and Production Production Management On-Screen Training: Becoming a Presenter Television Entertainment Global Popular Cinema: Hollywood and Beyond Year 3 - optional placement year Placement Year Final Year Core modules: Research Dissertation Branding and Advertising Film and Television Distribution: Sales, Promotion and Festivals Media Industry Project Students who have successfully completed the Work Placement Year replace the Media Industry Project with one additional option module. Option modules: Choose up to two from a list which may include: Video Shorts: Music, Advertising and Short film Stars and Celebrity Digital Streaming Platforms: YouTube, Netflix and Beyond Media and Globalisation Digital Sexuality Video Games and Culture

Course Details – Assessment Method

We use a variety of assessments, including video shorts, podcasts, newsroom days, audience research portfolios, essays, production pitches, data analytics, presentations, and dissertation.

Course Details – Professional Bodies

Professional Bodies are not listed for this Course.

How to Apply

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application Codes

Course code: A135

Institution code: H60

Campus Name: Main Site

Campus code:

Points of Entry

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry (Year 2 and Beyond)

Entry Requirements for Advanced Entry are not listed for this Course.

International applicants

Standard Qualification Requirements

from a combination of Level 3 qualifications.

112 UCAS tariff points from International Baccalaureate qualifications.


Applicants with prior learning or prior experiential learning will be considered individually by the School of Music, Humanities and Media Accreditation and Validation Panel, to assess whether it is appropriate to grant general or specific credit towards the course. Applications from international students will be considered on an individual basis, and with advice from the University's International Office. Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

Please click the following link to find out more about qualification requirements for this course

https://www.hud.ac.uk/undergraduate/how-to-apply/entry-requirements/

Minimum Qualification Requirements

Minimum Further Information are not listed for this Course.

English language requirements

Test Grade AdditionalDetails

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.

Read more about the University’s entry requirements for students outside of the UK on our 'Where are you from?' information pages.

https://www.hud.ac.uk/international/where-are-you-from/

Unistats information

Student satisfaction : 66%

Employment after 15 months (Most common jobs): 65%

Go onto work and study: 80%

Fees and funding

England 9250.0 Year 1
Northern Ireland 9250.0 Year 1
Scotland 9250.0 Year 1
Wales 9250.0 Year 1
Channel Islands 9250.0 Year 1
EU 15000.0 Year 1
International 15000.0 Year 1

Additional Fee Information

This information is for applicants applying to study at the University of Huddersfield in the academic year 2021/22. Please note that your tuition fees for subsequent years may rise in line with inflation (RPI-X). This webpage will be updated with 2022/23 tuition fees as information becomes available. If you are an EU or International student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available - http://www.hud.ac.uk/international/tuition-fees/ Please email the Student Finance Office (sfo@hud.ac.uk) or call 01484 472210 for more information about fees and finance.

Provider information

Queensgate
Address2 are not listed for this Course.
Address3 are not listed for this Course.
Huddersfield
HD1 3DH

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