From the biggest brands to up-and-coming influencers, promotional culture is all around us. Our unique degree helps you develop the skills and knowledge you need to work in this exciting digital world.
You’ll learn a blend of creative, analytical and technical abilities, from studying the media industries to cutting edge skills in carrying out your own audience research.
We’ll also give you the chance to write advertising copy and press releases, make and distribute promotional videos, plan media campaigns and manage social media accounts.
Why study Media, Promotional Culture and Advertising at Huddersfield?
* This is the only course with this title in the UK – there’s no degree quite like this one.
* You’ll learn from our top academics, who do pioneering research in promotional culture, participatory media and fandoms.
* Use our industry-standard equipment, studios and software to become an expert content creator.
* Work experience opportunities mean you can put what you’ve learned into practice.
Course Details - Modules
Year 1
Core modules:
Analysing Content
Media Users, Audiences and Fans
Platforms, Internet Industries and Law
Digital Communication Technology
Digital Video and Audio Production
Year 2
Core modules:
Researching Digital Communication, Media and Culture
From Studio to Social Media: Media Careers and Entrepreneurship
Digital Activism Fandom and Participatory Media
Promotional Culture and PR
Option modules:
Choose up to two from a list which may include:
Magazine Design and Production
Production Management
On-Screen Training: Becoming a Presenter
Television Entertainment
Global Popular Cinema: Hollywood and Beyond
Year 3 - optional placement year
Placement Year
Final Year
Core modules:
Research Dissertation
Branding and Advertising
Film and Television Distribution: Sales, Promotion and Festivals
Media Industry Project
Students who have successfully completed the Work Placement Year replace the Media Industry Project with one additional option module.
Option modules:
Choose up to two from a list which may include:
Video Shorts: Music, Advertising and Short film
Stars and Celebrity
Digital Streaming Platforms: YouTube, Netflix and Beyond
Media and Globalisation
Digital Sexuality
Video Games and Culture
Course Details – Assessment Method
We use a variety of assessments, including video shorts, podcasts, newsroom days, audience research portfolios, essays, production pitches, data analytics, presentations, and dissertation.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
A135
Institution code:
H60
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
from a combination of Level 3 qualifications.
112 UCAS tariff points from International Baccalaureate qualifications.
Applicants with prior learning or prior experiential learning will be considered individually by the School of Music, Humanities and Media Accreditation and Validation Panel, to assess whether it is appropriate to grant general or specific credit towards the course.
Applications from international students will be considered on an individual basis, and with advice from the University's International Office.
Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.
Please click the following link to find out more about qualification requirements for this course
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.
Read more about the University’s entry requirements for students outside of the UK on our 'Where are you from?' information pages.
Employment after 15 months (Most common jobs):
65%
Go onto work and study:
80%
Fees and funding
England
9250.0
Year 1
Northern Ireland
9250.0
Year 1
Scotland
9250.0
Year 1
Wales
9250.0
Year 1
Channel Islands
9250.0
Year 1
EU
15000.0
Year 1
International
15000.0
Year 1
Additional Fee Information
This information is for applicants applying to study at the University of Huddersfield in the academic year 2021/22. Please note that your tuition fees for subsequent years may rise in line with inflation (RPI-X). This webpage will be updated with 2022/23 tuition fees as information becomes available.
If you are an EU or International student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available - http://www.hud.ac.uk/international/tuition-fees/
Please email the Student Finance Office (sfo@hud.ac.uk) or call 01484 472210 for more information about fees and finance.
Provider information
Queensgate
Address2 are not listed for this Course.
Address3 are not listed for this Course.
Huddersfield
HD1 3DH
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