Why Global Marketing? With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale. This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if you’ve already studied marketing and business. If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context we’ll give you the opportunity to enhance your strengths in global marketing and international business. How will you learn? You will learn through practical application and delivered lectures, workshops, seminars and group work sessions * We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena. * Studying strategic marketing planning will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans. * Cross-cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management. * You’ll also be able to choose optional modules that interest you to build your own career path. Options include International Marketing, Strategic Management, Global Events and Festivals, and Small Business Marketing.

Core modules: International Marketing Cross Cultural Studies Strategy in Context International Business Option modules: Choose from a list which may include: Marketing Undergraduate Dissertation or Digital and Social Media Marketing Strategic Retailing Environmental Management E-Commerce

Study and assessments will be based on your choice of modules. Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N550

Institution code: H60

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Entry requirements for this course are normally one of the following: * HND or equivalent programme which includes an introduction to Business and Marketing * Foundation degree or 120 ECTS.

Please click the following link to find out more about qualification requirements for this course

https://www.hud.ac.uk/undergraduate/how-to-apply/entry-requirements/

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.

Read more about the University’s entry requirements for students outside of the UK on our 'Where are you from?' information pages.

https://www.hud.ac.uk/international/where-are-you-from/

Student satisfaction : 66%

Employment after 15 months (Most common jobs): 65%

Go onto work and study: 80%

England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
EU	15000.0	Year 1
International	15000.0	Year 1

This information is for applicants applying to study at the University of Huddersfield in the academic year 2021/22. Please note that your tuition fees for subsequent years may rise in line with inflation (RPI-X). This webpage will be updated with 2022/23 tuition fees as information becomes available. If you are an EU or International student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available - http://www.hud.ac.uk/international/tuition-fees/ Please email the Student Finance Office (sfo@hud.ac.uk) or call 01484 472210 for more information about fees and finance.

Queensgate
Address2 are not listed for this Course.
Address3 are not listed for this Course.
Huddersfield
HD1 3DH