Why Digital Marketing? Digital, mobile and social media are changing the world and this course gives you the chance to be at the forefront of these exciting developments. Our Digital Marketing degree is designed to give you expert knowledge in relation to data analytics, alongside practical skills to manage and implement marketing campaigns via digital, mobile and social media. This course prepares you with the requisite knowledge, skills and experience to create, analyse and manage data driven initiatives as well as associated business processes to facilitate decision making. You’ll gain an Institute of Data and Marketing (IDM) accredited degree and the chance to apply for a placement working for well-known companies such as Huddersfield Town, The Baby Room and Freeman Gratton Holdings. How will you learn? You’ll learn through practical application and delivered lectures, workshops, seminars and group work sessions. * The digital marketing course is designed to develop your professional skills in terms of data analytics, alongside practical skills to manage and implement marketing campaigns through digital channels. * At Huddersfield we always aim to innovate. Innovation is at the heart of the Digital and Social Media Marketing course. By keeping things fresh and up-to-the-minute, the course is designed to give you the opportunity to get a great head start in a marketing career. * You could find out how social media can be used as a marketing platform by businesses worldwide. You could also explore new technologies like augmented reality and artificial intelligence and learn how to manage and implement digital marketing campaigns. * In your third year you have the option of going on placement working for an organisation and gaining an opportunity to apply and develop your professional skills. What subjects will you cover? You’ll explore subjects such as Digital Marketing in the Contemporary World, Social Media Marketing, Digital Campaigns and Communications, Data Analytics and Creating Value. Professional links and accreditation: This course is accredited by the Institute of Data and Marketing - http://www.theidm.com// Chartered Institute of Marketing (CIM) (http://www.cim.co.uk/). Our links with the CIM, the key professional organisation for the marketing industry, give students access to a range of marketing industry events and guest speakers. The marketing course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications. This accreditation is reviewed on a regular basis.

Year 1 Core modules: Aspire 1 Digital Marketing in the Contemporary World Principles of Marketing Understanding Business Analytics Creative Marketing Communications Understanding Global Dynamics Year 2 Core modules: Aspire 2 Social Media Marketing Consumers and Consumption Data Visualisation Developing Creative Marketing Content Business Research Skills Year 3 - optional placement year Final year Core modules: Aspire 3 Digital Campaigns and Communications Creative Consultancy Project Data Analytics and Creating Value Option modules: Choose either: Management Dissertation Or choose two from a list which may include: Global Events and Festivals International Marketing Marketing for Small Business

Study and assessments will be based on your choice of modules. Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

Institute of Data and Marketing

Chartered Institute of Marketing

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: B269

Institution code: H60

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

Please click the following link to find out more about qualification requirements for this course

https://www.hud.ac.uk/undergraduate/how-to-apply/entry-requirements/

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.

Read more about the University’s entry requirements for students outside of the UK on our 'Where are you from?' information pages.

https://www.hud.ac.uk/international/where-are-you-from/

Student satisfaction : 66%

Employment after 15 months (Most common jobs): 65%

Go onto work and study: 80%

England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
EU	15000.0	Year 1
International	15000.0	Year 1

This information is for applicants applying to study at the University of Huddersfield in the academic year 2021/22. Please note that your tuition fees for subsequent years may rise in line with inflation (RPI-X). This webpage will be updated with 2022/23 tuition fees as information becomes available. If you are an EU or International student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available - http://www.hud.ac.uk/international/tuition-fees/ Please email the Student Finance Office (sfo@hud.ac.uk) or call 01484 472210 for more information about fees and finance.

Queensgate
Address2 are not listed for this Course.
Address3 are not listed for this Course.
Huddersfield
HD1 3DH