Why Business and Marketing? Marketing is one of the core disciplines of business. Study business and marketing together and you’ll have a unique understanding of both areas that could prove invaluable in the private or public sector. How will you learn? You’ll learn through practical application and delivered lectures, workshops, seminars and group work sessions. * The marketing modules on the course provide you with the fundamental principles of marketing. We will look at marketing content and communications, consumers and how to work with these. And we’ll take a wider view to see how marketing fits into the business environment. * The business modules on the course enable you to focus on the business issues that you’re interested in. You’ll begin to develop an understanding of just how complex organisations can be, and how individual people, groups and processes can affect a business’s overall performance. * In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience. At Huddersfield we always aim to look ahead – after all, we were the first to introduce marketing as an undergraduate degree. You’ll find our Business and Marketing course is equally forward-thinking. By focusing on the latest developments, we aim to give you a good start in your chosen profession. What subjects will you cover? You’ll explore subjects such as Understanding Global Dynamics, Consumers and Consumption, Responsible Business and Management, Strategy and Business Transformation. Professional links and accreditation: Chartered Institute of Marketing (CIM) - http://www.cim.co.uk/ Our links with the CIM, the key professional organisation for the marketing industry, give students access to a range of marketing industry events and guest speakers. The marketing course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications. This accreditation is reviewed on a regular basis.

Year 1 Core modules: Aspire 1 Marketing and Society Creative Marketing Communications Principles of Marketing Understanding Global Dynamics Understanding Business Analytics Year 2 Core modules: Aspire 2 Business Research Skills Consumers and Consumption Services Marketing Developing Creative Marketing Content Managing People Year 3 - optional placement year Final year Core modules: Aspire 3 Creative Consultancy Project Responsible Business Strategy and Business Transformation Option modules: Choose either: Management Dissertation Or Choose two from a list which may include: Global Events and Festivals International Marketing Marketing for Small Business

Study and assessments will be based on your choice of modules. Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

Chartered Institute of Marketing

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: 7M3S

Institution code: H60

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Students with a relevant HND from other universities or colleges are usually eligible to join Year 2 of the full-time course. Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

Please click the following link to find out more about qualification requirements for this course

http://www.hud.ac.uk/undergraduate/howtoapply/entry-requirements/

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.

Read more about the University’s entry requirements for students outside of the UK on our 'Where are you from?' information pages.

https://www.hud.ac.uk/international/where-are-you-from/

Student satisfaction : 66%

Employment after 15 months (Most common jobs): 65%

Go onto work and study: 80%

England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
EU	15000.0	Year 1
International	15000.0	Year 1

This information is for applicants applying to study at the University of Huddersfield in the academic year 2021/22. Please note that your tuition fees for subsequent years may rise in line with inflation (RPI-X). This webpage will be updated with 2022/23 tuition fees as information becomes available. If you are an EU or International student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available - http://www.hud.ac.uk/international/tuition-fees/ Please email the Student Finance Office (sfo@hud.ac.uk) or call 01484 472210 for more information about fees and finance.

Queensgate
Address2 are not listed for this Course.
Address3 are not listed for this Course.
Huddersfield
HD1 3DH