Fashion Branding and Promotion is a unique combination of fashion communication and fashion marketing and management. It enables students to explore a range of roles within the fashion industry, beyond the making and production of clothing and towards a hybrid between business and communication design. Guided and supported by a knowledgeable, industry-experienced staff team, the programme provides education across the different fashion sectors and develop skills in order to undertake a number of industry roles, including Branding, Promotion and Advertising, Styling and Marketing. The programme offers a combination of courses that enable strong design and analytical skills towards the fashion industry, preparing the student in careers across and beyond fashion and design.
The programme is structured under four years of progressive learning attainment and skills development.
The first year focuses on initial design and marketing skills setting up the student with the fundamentals in overall photograph, design thinking, and introductions into marketing.
The second year builds upon these fundamentals by introducing specialist topics such as Branding, Consumer Behaviours, and Advertising. This is supplemented with creative courses in digital film/media, typography and graphics.
Third year opens up critical reflection and analysis on Fashion Styling along with Enterprise and Innovation. Similarly, supporting structures include events management, visual merchandising and fashion styling.
The final Honours year would entail a two semester developed Honours project using supervisory pedagogies, being supplemented by advanced evaluative practice and review.
Course Details - Modules
Modules are not listed for this Course.
Course Details – Assessment Method
Assessment Methods are not listed for this Course.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
WN27
Institution code:
H24
Campus Name:
Scottish Borders
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Year 2
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
For entry to Year 2: ABB.
HNC Pass in relevant subject for entry to Year 1.
For Year 2 entry: HNC in a relevant subject with B in graded unit.
HND Pass in relevant subject for entry to Year 1.
For Year 2 entry: HND Pass in a relevant subject.
including Higher English
in a relevant subject. Please contact the Admissions Office for further details.
We operate contextual admissions defined by our Fair Access Policy which may mean entry requirements are flexible.
We accept a wide range of other qualifications from the UK, Europe and International countries. Please contact the Admissions Officer for the programme for further information on the entry requirements for these.
Please click the following link to find out more about qualification requirements for this course
Minimum Qualification Requirements
with B in the graded unit and passes in all 15 units for entry to Year 2 (where there is a recognised route from a relevant HNC qualification).
Including English
in relevant subject
As part of the Fair Access Process, the minimum entry requirements enable students who are within one or more of the categories below to be guaranteed an offer:
Living in an area within the Scottish Index of Multiple Deprivation lowest 20% (SIMD20)
Care Experienced, as identified on the UCAS Application form by ticking the relevant box.
Please click the following link to find out more about qualification requirements for this course
English language requirements
Test
Grade
AdditionalDetails
Applicants whose native language is not English and who have not been educated previously in the English language must provide evidence of their English language ability to ensure they can cope with the demands of a Heriot-Watt programme taught and assessed in English. Further information about the English Language tests that we currently accept as proof of English Language ability including our own English Language programmes, can be viewed on our website.
