**Study BSc in Marketing at Goldsmiths for a programme that combines multiple disciplines such as Psychology, Sociology, Anthropology, and Management. You will be at the core of a new natural development, making this a special programme for anyone who wants to explore interdisciplinary links.** The structure of the BSc in Marketing degree unites two forces: first, meeting the educational requirements of a Marketing and Business undergraduate degree, and second to integrate different disciplines to make this a unique offer. We have developed several research streams in the Institute of Management Studies and have investigated the areas of consumer behaviour, the psychology of marketing, web psychology, critical PR, branding, promotional culture and advertising. **What will you study?** 1. Marketing Fundamentals: These modules are aimed at providing you with the foundations of marketing theory and practice in areas such as product development, service design, promotion and advertising, brand management, and consumer behaviour. 2. Marketing in Practice: These modules are aimed at helping you to apply your marketing skills in practice, especially in the areas of strategic marketing, market research and digital marketing. 3. Economics and Management Foundations: These will introduce you to management theory and practice, organisational behaviour, and economics. Given the key role of marketing as a strategic function of an organisation, this BSc in Marketing aims to familiarise you with how a company works, and how marketing decisions are part of company strategy. Furthermore, marketing actions are closely linked to economic theories such as demand, supply, and pricing, and to legal constraints. For this reason, these modules aim to provide you with more contextual knowledge around the practice of marketing. 4. Social Sciences: Marketing research and practice are heavily informed by social sciences in general, especially by psychology, anthropology and sociology. Very often, marketing practitioners who succeed in the industry have backgrounds in one of these subjects. These are also disciplines in which Goldsmiths has a solid reputation and expertise. **Placements** Because we want to provide you with all the support for your future career, you will be given the opportunity to apply for a limited number of placements that the College would source. These will occur at the end of your second year and would constitute a 15 credit option towards your degree. This will enhance your CV, bring theory and practical experience together, and help you develop industry contacts. **Study Abroad** Through the Erasmus programme, you can spend half of your second year in a university abroad. You can choose modules there and immerse yourself in a different culture and academic environment, with the option of learning or improving a foreign language. Please note the BSc Marketing only accepts applications for first year entry.

Year 1 (credit level 4) you will take the following modules along with the choice of a 15 credit option module. Introduction to Marketing Marketing Management Perspectives from the Social Sciences Foundations of Economics Organisations and Organisational Strategy Professional and Academic Skills in Marketing Year 2 (credit level 5) Consumer Behaviour Product Innovation and Management Brand Management Marketing Communications Market Research and Consumer Insight You will also take 30 credits of optional modules. Examples of year 2 optional modules include: History of Economic Ideas Sociology of Culture and Communication International Trade Mathematics for Economics and Business Year 3 (credit level 6) you will take the following compulsory modules: Digital Marketing and Social Media Consumer Culture Marketing Strategy Coding for Marketers Dissertation You will also pick 30 credits of optional modules in Year 3. Examples of modules include: Public Economics Art and Society Embodiment and Experience Mathematics for Economics and Business Marketing Analytics Consumer Culture Please note that due to staff research commitments not all of these modules may be available every year.

You’ll be assessed by a variety of methods, depending on your module choices. These include coursework, examinations, group work and projects.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N500

Institution code: G56

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
IELTS (Academic)	6.0	with a 6.0 in writing and no element lower than 5.5

English Language Entry Requirement Information are not listed for this Course.

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To find out more about fees and funding, please check our undergraduate fees guidance or contact the Fees Office https://www.gold.ac.uk/ug/fees-funding/

New Cross
Address2 are not listed for this Course.
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Lewisham
SE14 6NW