If you are interested in why we buy the things we buy and how knowledge of this human behaviour can influence people, then our marketing degree is perfect for you.
The course:
• explores the latest scientific thinking in areas including consumer behaviour, decision-making and advertising
• involves work-based learning so that all graduates will be equipped with knowledge and skills to meet current and future market needs and be work-ready
• includes practical experience undertaking a project working with a business to solve a genuine industry problem
You will:
• enjoy the North Wales Business School’s excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Cadbury’s
• hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts
• All our graduating students will also achieve a level 5 Diploma/Certificate in Leadership & Management from the Chartered Management Institute worth over £1,300 at no extra cost.
• The Business School has excellent links with professional bodies and business experts who enhance our teaching with guest lectures. In the last year, this has included Ann Francke, the CEO of the Chartered Management Institute and Felipe Alviar-Baquero, who was a popular finalist on the BBC’s The Apprentice TV show.
• Work placement opportunities are available to all of our students who demonstrate a good standard of engagement and professionalism during their studies.
• Graduates of this degree will be eligible for partial exemption from the CIM Diploma in Professional Marketing qualification and as our degrees are accredited by the CMI, all our graduating students will also receive a level 5 Diploma/Certificate in Leadership & Management from the CMI.
• All students gain first-hand experience of applying their knowledge as they work with real businesses on a relevant projects.
Course Details - Modules
YEAR 1 (LEVEL 4)
This first year introduces the skills required to study this academic discipline. You will also explore the broader context of marketing.
MODULES
Business Environment
Business Communication Skills for Marketing
Economics
Marketing Essentials
Data Analytics and Understanding Big Data
Creating Events
YEAR 2 (LEVEL 5)
This year builds on and expands your portfolio of skills and knowledge, introducing further elements while increasing the proportion of work drawing on the real world.
MODULES
Advertising and Branding
Customer Service Excellence
Competitive Intelligence Research
Engaging and Leading People
Work Based Project
Work Placement
YEAR 3 (LEVEL 6)
The final year includes core modules that enable you to apply your learning as well as the opportunity to undertake a dissertation in your chosen area. Other modules aim to deepen your understanding of the discipline, further preparing you for the workplace.
The emphasis is on independent study throughout and pursuing exciting career prospects through continual assessment and dedicated supervision.
MODULES
Strategic Thinking
Strategic Marketing
Digital Marketing
Food and Drink Tourism
Dissertation
The information listed in this section is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal academic framework review, so may be subject to change.
Course Details – Assessment Method
Marketing students are assessed in a variety of ways over the course of their undergraduate studies. The balance between the different forms of assessment is determined by the different aims and learning outcomes of the core and option modules.
Assessment methods include academic essays, presentations, reports, simulation exercises and examinations.
TEACHING AND LEARNING
Wrexham Glyndŵr University is committed to supporting our students to maximise their academic potential.
We offer workshops and support sessions in areas such as academic writing, effective note-making and preparing for assignments. Students can book appointments with academic skills tutors dedicated to helping deal with the practicalities of university work. Our student support section has more information on the help available.
Teaching methods include workshop-based core skills modules, lectures by practitioners, student-led seminars and guided research.
Independent learning is an important aspect of all modules, as it enables students to develop both their subject specific and key skills. Independent learning is promoted through the feedback given to students, which takes several forms including small group and one-to-one discussions.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
350T
Institution code:
G53
Campus Name:
Wrexham (Main Campus)
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
80-112 UCAS Tariff points
Accepted alongside A-Levels as part of overall 80-112 UCAS Tariff requirement.
80-112 UCAS Tariff points
80-112 UCAS Tariff points
Accepted as part of overall 80-112 UCAS Tariff requirement.
80-112 UCAS Tariff points from International Baccalaureate Certificates
80-112 UCAS Tariff points
Accepted alongside Irish Leaving Certificate Higher Level as part of overall 80-112 UCAS Tariff requirement.
Accepted as part of overall 80-112 UCAS Tariff point requirement.
80-112 UCAS Tariff points
Wrexham Glyndwr University takes into account a variety of qualifications and experience when considering applications to our programmes. If you are unsure if the qualifications you currently hold will be accepted for entry, or if you're not sure you'll achieve the required UCAS Tariff points, please contact us at enquiries@glyndwr.ac.uk for further advice and guidance.
Please click the following link to find out more about qualification requirements for this course
Minimum Qualification Requirements
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
English Language Entry Requirement Information are not listed for this Course.
Unistats information
Student satisfaction :
0%
Employment after 15 months (Most common jobs):
0%
Go onto work and study:
0%
Fees and funding
England
9000.0
Year 1
Northern Ireland
9000.0
Year 1
Scotland
9000.0
Year 1
Wales
9000.0
Year 1
Additional Fee Information
Additional Fee Information are not listed for this Course.
Provider information
Plas Coch
Mold Road
Address3 are not listed for this Course.
Wrexham
LL11 2AW
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