Marketing Communications

Course Summary

With new technologies constantly emerging, always-on audiences, and businesses increasingly focused on environmental and cultural issues, the communications industry needs fresh thinking. This is your chance to become part of that change. Seize this unique opportunity to study marketing communications in a dynamic, creative and agency-based environment. From marketing theory and problem solving to strategic planning and understanding consumer behaviour, you'll develop the skills, ideas and solutions to shape the industry's future. You will: Develop campaigns in answer to real briefs set by our industry partners Manage the full process from strategy and planning to execution, working with Creative Advertising students Evaluate real-world case studies to understand why campaigns work and develop a deep knowledge of the discipline Gain experience of creative problem solving and strategic planning in teams and in a studio setting Have the chance to learn about exciting new areas of digital marketing like UX and games Have the opportunity to gain appropriate software skills used by the creative and related communications industries

Course Details - Modules

Throughout this degree you’ll gain the knowledge, understanding and confidence to become a courageous marketing communications practitioner. You’ll learn vital skills in pitching, copywriting, campaign creation and strategic thinking, acquire an understanding of the ethics and impact of communications in today’s world, experiment with emerging technologies and take on live briefs as part of creative teams Year one In your first year, you’ll delve into the fundamentals of marketing communications theory and practice. You’ll learn core marketing principles, explore how to reach audiences in an engaging way while meeting business objectives, and develop a simple yet essential toolbox of methods to gather and analyse information about target audiences. You’ll also be introduced to the interdisciplinary nature of working in the marketing communications industry, through problem solving and teamwork. Modules Copywriting Marketing Communications Creative Problem Solving Professional Practice Marketing Essentials Strategy & Planning Year two Your second year will involve a deep dive into aspects of creating effective marketing campaigns and understanding how consumers behave in different environments and media channels. You'll engage in debates about the ecological, ethical and social impact of business and the shifting expectations of consumers. You'll also learn how innovation can play a meaningful role in tackling some of these issues by taking on live challenges. In this year you can choose to study abroad or further enhance your creative and digital skills with our specialist option modules. Modules Campaign Creation Collaboration Module Digital Media Consumer Behaviour Year three In your final year, you'll sharpen your critical and creative thinking as you build a professional portfolio that showcases your skills and individual voice. You'll have the chance to embark on an entrepreneurial project to help hone and challenge your creative process and practice. And you'll get the opportunity to top up your BA with a professional qualification from the Chartered Institute of Marketing – the most recognised marketing professional body in the world. Modules Final Year Project Brand Management Advanced Campaign Creation Entrepreneurial Practice The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

Course Details – Assessment Method

We use a variety of assessment strategies over the course of this degree including: Portfolios of practical work Presentations Essays Written or verbal reports Major research project Peer group assessment Your summative (final) assessments occur at the end of each module, usually at the end of the study block. However, you may have interim formative assessments part way through a module as well. These assessments help ensure that you remain on track with your work. You'll receive continuous feedback on all your work throughout the year. This will be delivered through tutorials and while you're working in the studio. At the end of a module, you'll receive detailed written feedback and will have the chance to discuss this with your assessor.

Course Details – Professional Bodies

Professional Bodies are not listed for this Course.

How to Apply

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application Codes

Course code: N592

Institution code: F33

Campus Name: Main Site

Campus code:

Points of Entry

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry (Year 2 and Beyond)

Entry Requirements for Advanced Entry are not listed for this Course.

International applicants

Standard Qualification Requirements

We welcome A Levels in a wide range of subjects, especially in those relevant to the course for which you apply.

A typical offer is between 104 and 120 UCAS points, primarily from Level 3 equivalent qualifications, such as A levels, a BTEC Extended Diploma or a Foundation Diploma, or current, relevant experience. Grade 4 (or C) or above in GCSE English Language, or equivalent, is a minimum language requirement for all applicants. Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed on your chosen course. Please contact the Applicant Services team for advice if you are predicted UCAS points below this range, or if you have questions about the qualifications or experience you have.