Become part of the exciting and ever-evolving world of fashion marketing. This CIM-accredited course balances real-world industry experience with cross-course collaboration, built over theoretical foundations. By the time you graduate, you’ll be a proficient communicator with a deep knowledge of this digitally advanced industry. Through this fashion marketing degree, you'll learn to fuse skills in business, design and communication. You'll gain an understanding of the need for a considered, conscious and sustainable approach in a fast-paced marketplace. And you'll be part of a creative community preparing for an exciting career. You will: Work on live projects with brands such as Fred Perry and John Lewis. Collaborate with photographers, designers and creators. Graduate from a course accredited by the Chartered Institute of Marketing (CIM). Choose between a three year degree or a four year degree with a year-long placement. Although you must select one for your UCAS application, you’ll have the chance to change your decision up to the end of your second year. This is the 3-year option.

You'll explore visual and verbal communication principles, international marketing concepts and contextual fashion design – refining your understanding of the industry and how its products and services are promoted. And with our accreditation and close alignment with the Chartered Institute of Marketing, we keep our practices professional and industry knowledge up-to-date. Year one You'll get to grips with the principles of fashion marketing as you examine social and digital brand communications and the role of visual design in globalised fashion. Using our industry-standard equipment and fashion marketing studio, you'll apply your knowledge to concept development and creative direction. Modules Fashion Marketing Principles Marketing Communications Design Thinking Creative Direction Themes in Culture Year two Exploring the industry in greater detail, you'll focus on trend prediction and brand development. You'll enhance your understanding of strategic marketing and international business practice, while working on a range of assignments set by industry partners and academic staff. You'll also be supported with careers advice, working towards securing internships and third-year placements Modules Fashion Buying & Merchandising On Brand Trends & Predictions Global Fashion Theories of Culture Year three You’ll develop skills and insights around a specialism, as you work on an extended research project, strategic marketing plan and focus on professional strategies considering your future career path. You will also design your final major project to demonstrate everything you’ve learnt and achieved, giving you a chance to present strategic and creative marketing skills in a portfolio of work. Modules Marketing Strategies Professional Strategies Dissertation Final Major Project The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

Year one includes a written exam for Marketing Principles, aligned to the CIM curriculum. Continuous assessment through visual, verbal and written assignments. Individual and group projects. Essays and critiques. Presentations. A final dissertation. Portfolio of project work.

Chartered Institute of Marketing

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: W231

Institution code: F33

Campus Name: Penryn Campus

Campus code:

The following entry points are available for this course:

Year 1

Year 2

Year 3

Entry Requirements for Advanced Entry are not listed for this Course.

If you are able to demonstrate relevant, current, equivalent experience instead of formal qualifications, we encourage you to apply. Please contact our Applicant Services team before applying, for advice regarding your individual experience and eligibility. If you are an international applicant and require a Student visa to study in the UK, you must have a recognised English language test approved and vouched for by the University at the appropriate level. Our Applicant Services team can help you with any general questions you may have about study visas or suitable language tests. For more specific advice, we recommend you also consult UKCISA http://www.ukcisa.org.uk/

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
IELTS (Academic)	6.0	An (IELTS) Academic minimum score of 6.0 overall is required, with a minimum of 5.5 in Reading, Writing, Speaking and Listening
Trinity ISE		A minimum of Trinity ISE II with Distinction in all four components is required.
Cambridge English Advanced		A minimum on the Cambridge English scale of 169 is required
PTE Academic	55.0	A minimum score in the Pearson Academic Test of English of 55 overall is required, with a minimum of 51 in all four components.

If English is not your first language, you will need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening

English language support at Falmouth

https://www.falmouth.ac.uk/international/english-language-support

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Additional Fee Information are not listed for this Course.

Woodlane
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Falmouth
TR11 4RH