Fashion Marketing

Course Summary

Become part of the exciting and ever-evolving world of fashion marketing. This CIM-accredited course balances real-world industry experience with cross-course collaboration, built over theoretical foundations. By the time you graduate, you’ll be a proficient communicator with a deep knowledge of this digitally advanced industry. Through this fashion marketing degree, you'll learn to fuse skills in business, design and communication. You'll gain an understanding of the need for a considered, conscious and sustainable approach in a fast-paced marketplace. And you'll be part of a creative community preparing for an exciting career. You will: Work on live projects with brands such as Fred Perry and John Lewis. Collaborate with photographers, designers and creators. Gain valuable experience through an optional placement year in industry (four-year course). Graduate from a course accredited by the Chartered Institute of Marketing (CIM). Choose between a three year degree or a four year degree with a year-long placement. Although you must select one for your UCAS application, you’ll have the chance to change your decision up to the end of your second year. This course is a 4-year sandwich course.

Course Details - Modules

You'll explore visual and verbal communication principles, international marketing concepts and contextual fashion design – refining your understanding of the industry and how its products and services are promoted. And with our accreditation and close alignment with the Chartered Institute of Marketing, we keep our practices professional and industry knowledge up-to-date. Year one You'll get to grips with the principles of fashion marketing as you examine social and digital brand communications and the role of visual design in globalised fashion. Using our industry-standard equipment and fashion marketing studio, you'll apply your knowledge to concept development and creative direction. Modules Fashion Marketing Principles Marketing Communications Design Thinking Creative Direction Themes in Culture Year two Exploring the industry in greater detail, you'll focus on trend prediction and brand development. You'll enhance your understanding of strategic marketing and international business practice, while working on a range of assignments set by industry partners and academic staff. You'll also be supported with careers advice, working towards securing internships and third-year placements Modules Fashion Buying & Merchandising On Brand Trends & Predictions Global Fashion Theories of Culture Year three You'll begin this 30-week work placement year by creating a study and work plan – advised on and approved by your course team and the university's career service. Then, under the direction of an employer, you'll learn first-hand about different roles and your position in the industry. This is your chance to reflect and develop the kind of work-based skills required by longer live projects, typically seasonal buying cycles. Modules Employment Experience This is an industry placement option. You will undertake a period of supervised work experience of 30 weeks or more, under the direction of an employer or several employers, and with a university-based academic mentor. This will enable you to develop and operate in a course-related working environment. You are required to evidence your experiences, reflecting on your skills acquisition and professional outlook in a report or blog-style documentary. Year four You’ll develop skills and insights around a specialism, as you work on an extended research project, strategic marketing plan and focus on professional strategies considering your future career path. You will also design your final major project to demonstrate everything you’ve learnt and achieved, giving you a chance to present strategic and creative marketing skills in a portfolio of work. Modules Marketing Strategies Professional Strategies Dissertation Final Major Project The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

Course Details – Assessment Method

Year One includes a written exam for Marketing Principles, aligned to the CIM curriculum. Continuous assessment through visual, verbal and written assignments. Individual and group projects. Essays and critiques. Presentations. A final dissertation. Portfolio of project work.

Course Details – Professional Bodies

Chartered Institute of Marketing

How to Apply

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application Codes

Course code: W23S

Institution code: F33

Campus Name: Penryn Campus

Campus code:

Points of Entry

The following entry points are available for this course:

Year 1

Year 2

Entry Requirements for Advanced Entry (Year 2 and Beyond)

Entry Requirements for Advanced Entry are not listed for this Course.

International applicants

Standard Qualification Requirements

We welcome A Levels in a wide range of subjects, especially in those relevant to the course for which you apply.

A typical offer is between 104 and 120 UCAS points, primarily from Level 3 equivalent qualifications, such as A levels, a BTEC Extended Diploma or a Foundation Diploma, or current, relevant experience. Grade 4 (or C) or above in GCSE English Language, or equivalent, is a minimum language requirement for all applicants. Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed on your chosen course. Please contact the Applicant Services team for advice if you are predicted UCAS points below this range, or if you have questions about the qualifications or experience you have.