Creative Advertising with Integrated Foundation Year

Course Summary

Explore your creativity and expand your professional skills by entering the creative industries on an Integrated Foundation Year degree. Taught over four years, these courses include an introductory year to build a solid foundation before you go on to specialise in your chosen subject at degree level. If you're interested in taking on a new subject, or have been out of education for a while, then our Integrated Foundation Year courses might just be for you. These four-year courses include an introductory year to help you build the core skills needed for degree-level study. This is a chance for you to let your imagination run wild and explore your creativity, expand your professional skills and develop enhanced subject knowledge. We'll help you nurture your expertise in problem solving, risk-taking, designing and making as you develop your abilities. Pitching, hustling, scribbling, sea swimming, protesting, researching, dog-walking, writing, experimenting, crafting and – most of all – having a blast. That’s why the students in our ad school win award after award. Our course has an uncompromising emphasis on learning by doing. And it works. Our alumni network is one of the most successful in the world. You'll find Falmouth folk working in renowned ad agencies including Ogilvy, Wieden+Kennedy, Iris Worldwide, DDB, McCann, Havas and many more. You will: Develop technical, design thinking and production skills in your chosen specialism Learn teamwork, leadership and project management skills through a variety of learning environments Develop critical thinking and creative problem-solving skills through the development of unique and innovative projects Go on to study your chosen course specialism at degree level Have the chance to interact directly with advertising agencies, learn how they operate and network with professionals Work with different creative partners and hone your own collaboration and teamworking skills Gain practical knowledge of how to establish a real business through a 12-week Dragons’ Den-style module, developed in collaboration with industry practitioners Work on real agency and client briefs including the opportunity to pitch ideas to creative directors at agencies such as Ogilvy UK, with the chance to win paid internships

Course Details - Modules

Through this career-focused Creative Advertising degree, we'll help you become an imaginative, enthusiastic and technologically literate advertising professional. You'll develop the knowledge, empathy and skills to operate as a creative problem-solver in collaborative teams, producing impactful and engaging advertisements. Foundation Year: You'll study five core modules. These are all designed to help you explore the foundational elements of your chosen specialism. You'll gain relevant technical skills, learn to experiment and take risks, develop an understanding of professional practice, have opportunities to work across disciplines and collaborate with other students on live project briefs. By the time you progress into year one of your chosen degree, you'll have a deeper knowledge of your subject, a clear understanding of your strengths, a developed practical and technical skillset and the confidence to excel in your chosen subject. Modules: Explore Technique Apply Industry Launch Year one: We'll explore brands, the fundamentals of marketing communications, and the essential techniques for creating an ad. You'll also familiarise yourself with different creative roles and departments in agencies. Taking on workshops, crits and studio-based activities, you'll learn art direction, copywriting, planning, pitching and creative problem-solving techniques, while our dedicated technician will help you develop your Adobe suite skills. Modules: Design and Art Direction Copywriting Creative Problem Solving Professional Practice Adland Strategy and Planning Year two: This year is all about applying your skills from Year one. You'll progress beyond ad creation to multimedia, multichannel campaigns and tackle fully-fledged briefs. You'll hone your collaborative skills by working in creative teams, and have the chance to complete a work placement or find an industry mentor to help with your career aspirations. Alongside this, you'll use theories to critically reflect on technology's impact on brands and consumers, and join industry debates and scholarly discussion through speculative work. Modules: Media Lab Campaign Creation Optional modules Consumer Behaviour Work Placement Brand Creation Year three: You'll begin to shape your professional and creative identity by immersing yourself in a series of live or self-initiated briefs. These include a final-year integrated marketing communications project accredited by the Chartered Institute of Marketing (CIM). You'll also develop your entrepreneurial skills to help you turn your ideas into business plans. Modules: Advanced Campaign Creation Final Year Project (CIM accredited) Start-up Final Portfolio The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

Course Details – Assessment Method

Foundation Year: Assessments are 100% coursework based Assessment will take place at the end of each module, and you'll get feedback and evaluation throughout the year. You'll be assessed through visual, verbal and written assignments, including your portfolio and a reflective journal. Progressing in your specialism Students studying on courses with an Integrated Foundation Year must successfully complete all foundation modules before they can progress to the next stage of their course. Your specialism: Reflecting the industry, we encourage self-evaluation at the end of each project and support this via personal development plans. Assessment is based on a combination of: Portfolio work Individual and group projects Essays and critiques Presentations Final dissertation

Course Details – Professional Bodies

Professional Bodies are not listed for this Course.

How to Apply

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application Codes

Course code: FY09

Institution code: F33

Campus Name: Main Site

Campus code:

Points of Entry

The following entry points are available for this course:

Foundation

Entry Requirements for Advanced Entry (Year 2 and Beyond)

Entry Requirements for Advanced Entry are not listed for this Course.

International applicants

Standard Qualification Requirements

We welcome A Levels in a wide range of subjects, especially in those relevant to the course for which you apply.

A typical offer is between 104 and 120 UCAS points, primarily from Level 3 equivalent qualifications, such as A levels, a BTEC Extended Diploma or a Foundation Diploma, or current, relevant experience. Grade 4 (or C) or above in GCSE English Language, or equivalent, is a minimum language requirement for all applicants. Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed on your chosen course. Please contact the Applicant Services team for advice if you are predicted UCAS points below this range, or if you have questions about the qualifications or experience you have.