Successful marketing involves understanding what customers want or need, and then delivering an irresistible offer to satisfy them. Key to finding out what customers want or need is to understand how they behave, and this programme has a strong emphasis on understanding consumers. The marketing elements of this programme will introduce you to the basic principles that deliver good marketing practice. You will learn about consumers, how they behave, and how to ascertain their wants and needs. You will also learn the role of markets and marketing in today’s society. To understand how marketing contributes to the financial health of an organisation, the programme provides an introduction to the principles of accounting. To analyse how whole markets behave, the programme also provides an introduction to economics. As a function within an organisation, marketing must be well managed, and the management component of the BSc Marketing and Management provides a study of organisations along with an appreciation of how management works, and how to build a successful business strategy.

Modules are not listed for this Course.

Assessment Methods are not listed for this Course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N2N5

Institution code: E84

Campus Name: University of Exeter (Exeter Campuses)

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

GCSE Maths grade B or 5 or GCE AL/AS Maths, Pure Maths or Further Maths or Core Maths.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

GCSE English Language with a minimum pass of grade B or 5

For further details on our English Language requirements, please visit our website

http://www.exeter.ac.uk/undergraduate/applications/entry/#english-language

Student satisfaction : 82%

Employment after 15 months (Most common jobs): 60%

Go onto work and study: 80%

England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
EU	19500.0	Year 1
International	19500.0	Year 1

For full details regarding tuition fee and other costings, see: http://www.exeter.ac.uk/undergraduate/money/fees/

Northcote House
The Queen's Drive
Address3 are not listed for this Course.
Exeter
EX4 4QJ