This highly practical course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision making skills so you can maximise business performance in fast-moving, digitally connected and international markets. You study topics such as: the principles of markets, marketing and selling; marketing strategy and planning; services marketing; business-to-business marketing; consumer behaviour and marketing communications. You undertake an independent research project in your final year, where you explore an area of marketing of your choice. Your first year provides an introduction to essential business topics such as entrepreneurship, economics, accounting, finance, management and marketing. Essex is one of just three UK universities to have Q-Step Affiliate status, including for this course. This means we can provide work placement bursaries to develop your numerical and quantitative skills and offer the chance to follow a specialised degree path in Applied Quantitative Methods. These are evidenced on your degree transcript, to help give you an advantage in the graduate job market. This course is taught at Essex Business School, the largest department at the University of Essex, in Southend. We’re ranked in the top 25 in the UK for research excellence (REF, 2014), ensuring you learn about the latest academic thinking on issues affecting today’s business world. We’re focused on responsible management and sustainable business, with our students and staff joining us from all over the world. Our campus is just an hour's train journey from London and some of the world’s leading marketing agencies and departments. It is situated in the heart of the town centre, with a host of restaurants, bars and shops, and just a few minutes’ walk from the seafront. Our award-winning The Forum features 24-hour computer suites and study pods.
Course Details - Modules
Many of our courses offer a choice of optional modules to tailor your learning experience. More information about these can be found on the University of Essex website.
Course Details – Assessment Method
Assessment Methods are not listed for this Course.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
N501
Institution code:
E70
Campus Name:
Southend Campus
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Year 2
Year 3
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
Including Standard Level Mathematics or Maths Studies grade 4 or above (if not taken at Higher Level). Maths in the IB is not required if you have already achieved GCSE Maths at grade C/4 or above or 4 in IB Middle Years Maths.
We are happy to consider a combination of separate IB Diploma Programmes at both Higher and Standard Level. Exact offer levels will vary depending on the range of subjects being taken at higher and standard level, and the course applied for. Please contact the Undergraduate Admissions Office for more information.
Entry requirements for students studying BTEC qualifications are dependent on subjects studied. Advice can be provided on an individual basis. The standard required is generally at Distinction level.
In addition all applicants require GCSE Mathematics at grade C/4 or above (or equivalent).
Please click the following link to find out more about qualification requirements for this course
Minimum Qualification Requirements
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
English Language Entry Requirement Information are not listed for this Course.
Unistats information
Student satisfaction :
40%
Employment after 15 months (Most common jobs):
60%
Go onto work and study:
90%
Fees and funding
England
9250.0
Year 1
Northern Ireland
9250.0
Year 1
Scotland
9250.0
Year 1
Wales
9250.0
Year 1
Channel Islands
9250.0
Year 1
EU
17700.0
Year 1
International
17700.0
Year 1
Additional Fee Information
Fees displayed are for 2021-22 entry. Fees will increase for each academic intake and each academic year of study.
Provider information
Wivenhoe Park
Address2 are not listed for this Course.
Address3 are not listed for this Course.
Colchester
CO4 3SQ
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