Forge an international career in the £1.5 trillion fashion industry. Specialise in luxury branding, fashion journalism and PR, or fashion marketing and management. In an increasingly competitive, commercial and technological environment, communication and branding professionals have never played such a central role in buying, retail, import and export, digital marketing and more. Study BA (Hons) Fashion Communication and Branding at ARU, and develop the skills, understanding and knowledge that are critical to international fashion design and business functions. You’ll gain a broad understanding of the fields of fashion, branding, journalism, PR, marketing and management in a global context. As a Fashion Communication and Branding student in Cambridge, you’ll be able to select from one of three pathways: Luxury Branding, Fashion Journalism and PR, and Fashion Marketing and Management so you can become a specialist and stand out from the crowd. Alongside this you'll learn about the ethics of the fashion industry, and consider issues of sustainability that will help you to develop as a responsible professional. You’ll work closely with students from across our Univeristy, including the Faculty of Business and Law on marketing and events, Cambridge School of Creative Industries, and Cambridge School of Art to create eye-catching campaigns and digital content. Perhaps most importantly, you’ll get time, guidance and support from our experienced staff who, as well as launching and managing their own brands, have worked with companies such as Chloe, Alexander McQueen, Warner Bros Records, and London Records. Talks from visiting lecturers and live briefs from industry are built into our course. They focus on areas including event management, brand identity, entrepreneurship, marketing and promotion. We'll encourage you to build your profile by entering national and international competitions, as well our as own competitions such as the Sustainability Art Prize. You'll have the chance to develop a business plan and pitch for start-up funding through our annual competition, The Big Pitch. And you can get involved in our Student Creative Careers Conference. There's also the opportunity to find placements and internships, and visit trade fairs and conferences. This course is subject to planning. Some content, including modules, may be subject to change.

This is a new course, subject to planning. Some information, including the modules listed below, may be subject to change. Luxury Branding pathway: Year 1: Fundamentals of Fashion Marketing Fashion Styling Web Design and Digital Content Creation Luxury Fashion: Strategies for Prestige Integrated Fashion Communication Year 2 Cool Hunting: Identity Socioeconomics and Psychology in Fashion Visual Merchandising for Luxury Brands Visual Identity Systems for Fashion Brands Ruskin Module Teenage Kicks: Youth Culture and Media Digital Media Theory: Social Media, AI, and the Cultures of the Internet Brand Management Commercial Context and Employability for the Creative Industries Year 3 Working in the Creative Industries Research Project Sensorial Marketing Personal Enterprise: Inspiration and Commercialisation Major Project Fashion Journalism and PR pathway: Year 1: Fundamentals of Fashion Marketing Fashion Styling Writing to Entertain, Inform and Persuade Fashion Journalism: Theory and Creation Integrated Fashion Communication Year 2: Specialist Events Planning Visual Merchandising for Luxury Brands Visual Identity Systems for Fashion Brands Ruskin Module Online Journalism Digital Media Theory: Social Media, AI, and the Cultures of the Internet Entering the World of Creative Non-Fiction Commercial Context and Employability for the Creative Industries Year 3: Working in the Creative Industries Research Project Sensorial Marketing Personal Enterprise: Inspiration and Commercialisation Major Project Fashion Marketing and Management pathway: Year 1: Fundamentals of Fashion Marketing Global Business Environment and International Strategy Predicting Demand: Consumer-Centric Product Development Integrated Fashion Communication Year 2: Specialist Events Planning Retail and Experiential Marketing Visual Identity Systems for Fashion Brands Ruskin Module The Entrepreneurial Journey Brand Management Commercial Context and Employability for the Creative Industries Year 3: Working in the Creative Industries Research Project Sensorial Marketing Personal Enterprise: Inspiration and Commercialisation Major Project

Assessment Methods are not listed for this Course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: W233

Institution code: A60

Campus Name: Cambridge Campus

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

https://aru.ac.uk/study/undergraduate/fashion-communication-and-branding

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 68%

Employment after 15 months (Most common jobs): 50%

Go onto work and study: 65%

England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
Republic of Ireland	9250.0	Year 1

https://aru.ac.uk/student-life/preparing-for-university/help-with-finances/undergraduate 2022 International fees are to be confirmed

East Road
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Cambridge
CB1 1PT